WILD HEARTS CREW, LA NUEVA APUESTA DE MATTEL
Para nadie es un secreto que Mattel se está yendo irremediablemente a la mierda, y para retrasar lo inevitable la empresa juguetera vuelve aplicar la formula de las Monster High, las Ever After High o las DC Super Hero Girls para presentar a las Wild Hearts Crew.
https://www.instagram.com/p/BxfHInEn9S9/
Descrita como una hermandad de chicas que desafían a todos, en todas partes bajo el concepto #DareToBeDifferent (Atrévete a ser diferente), esta nueva línea de muñecas se lanzará con cinco personajes en la primera generación. Dedicada a todos aquellos que son “únicos y diferentes” el equipo de las Wild Hearts Crew incluye a la músico Cory Cruize, a la fotógrafa Kenna Roswell, a la patinadora Jacy Masters, a la soñadora Rallee Radmore y a la rockera Charlie Lake.
Las muñecas hicieron su debut simultáneo en las redes sociales y en persona en el Clamor Summit en Palm Springs. Las Wild Hearts Crew presentan altos niveles de articulación con un molde inspirado en los cuerpos reales de las mujeres… si al igual que las DC Super Hero Girls.
https://www.instagram.com/p/Bz-2lgvnBmp/
Inicialmente, la línea estará disponible en las tiendas Walmart en los EE. UU. A partir de julio. Aún no hay noticias sobre los planes de lanzamiento internacionales. Con esta mirada al mundo real, de mujeres altas, bajas, con curvas, morenas, pelirrojas o hasta con el pelo azul, Mattel busca conquistar a los niños, preadolescentes y a los coleccionistas adultos.
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