BARBIE Y VIRGIN ATLANTIC SE UNEN PARA INSPIRAR E IMPULSAR NUEVAS CARRERAS

Inspirando desde 1959. Cuando uno juega con Barbie, imagina todo lo que puede llegar a ser«, consigna el slogan de la marca de muñecas más icónica del mundo. Y hoy sus fabricantes parecen no haberlo olvidado.

https://www.instagram.com/p/B3ZVQ1chxqd/

Mattel anunció su nueva línea inspirada en viajes. Así, Barbie colabora con la aerolínea Virgin Atlantic para una colección de muñecas viajeras que representan diferentes profesiones relacionadas con la aviación.

https://www.instagram.com/p/B3CyVeohnCb/

Barbie x Virgin Atlantic representará a mujeres con profesiones como piloto, ingenieras y auxiliares de vuelo, que lucen el icónico traje rojo diseñado por Vivienne Westwood.

Phil Maher, Vicepresidente Ejecutivo de Operaciones de Virgin Atlantic, agregó: «Es esencial que Virgin Atlantic desempeñe un papel fundamental para alentar a las mujeres a tener éxito en las carreras STEM. Es evidente que para aquellas mujeres que se convierten en pilotos e ingenieras, la satisfacción profesional es excepcionalmente alta, y no sorprende que la satisfacción laboral sea excepcionalmente alta. Es esencial que les demostremos a las niñas de todas las edades cuán satisfactoria puede ser una carrera en nuestra industria y nuestra asociación con Barbie es solo uno de los pasos que estamos emprendiendo para lograr esto”.

Barbie x Virgin Atalntic estarán a la venta en los vuelos y tiendas de la aerolínea originaria del Reino Unido, así como en algunas tiendas seleccionadas. Y estarán disponibles a finales del año.

Todo es parte del proyecto Dream Gap, que se lanzó para abordar el hecho de que las niñas de tan solo cinco años comienzan a desarrollar creencias limitantes y dudan de su potencial. El Proyecto Dream Gap es una iniciativa en curso para nivelar el campo de juego para las niñas a nivel mundial y resaltar modelos a seguir para mostrarles que pueden ser lo que quieran ser.

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