ASÍ ES LA COLABORACIÓN BARBIE X KITH

Si hace no mucho era Donatella Versace quien vestía a Barbie, esta vez es KITH Women el encargado de lanzar vestuario para el 60 aniversario de la muñeca.

Todo ha girado sobre un concurso de diseño, en el que los participantes visitarán la galería Arsham/Fieg en KITH Soho, para personalizar una de las cuatro muñecas con 80 prendas a medida y accesorios, todo procedente de la línea KITH Women de la vida real. Una foto de cada Barbie personalizada fue evaluada por los creadores de tendencias de la industria: la directora de KITH Women Jackie Kim, Dianne Garcia, Maeve Reilly, Ade Samuel y el fundador de KITH, Ronnie Fieg. Luego, el público votó sobre los seis mejores looks a través de Instagram y las redes sociales de KITH Women. Y bueno, los fanáticos han decidido, y esta sera la muñeca que será producida y vendida por Mattel a través de las tiendas de KITH en 2020.

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